Creativity is the backbone of Petersen – it is the foundation for everything we do.
We understand that effective design does more than simply capture attention – it prolongs the encounter, compelling the viewer to not only notice, but to remember what they have seen. It brings marketing to life.
At Petersen, design is about more than attractive images complementing impressive slogans. Our design team gets under the skin of every project, regardless of scale, ensuring we understand the creative requirements and the campaign's commercial goals, resulting in creative consistency across all your marketing activity that speaks directly to your target audience.
We are relentless in achieving the perfect creative solution, going to great lengths to immerse ourselves in every project. Once the creative is completed and signed off, the design team oversees the implementation, ensuring that the original idea does not get diluted or compromised along the way. The end result speaks for itself, creativity and marketing in perfect harmony.