Beckworth Emporium is a contemporary gardening and food emporium housing a Food Hall, Produce Market, Garden Nursery and Restaurant which prides itself on selling the finest local food and plants which are grown on site by experts.
Working with an already established brand, we were asked to roll it out over the various marketing channels including the implementation of an ongoing marketing, advertising and PR strategy as well as a comprehensive website.
In the two years since opening, Beckworth Emporium has become a leading Northamptonshire tourist destination with a loyal customer base and an ever-expanding loyalty customer club.
Advertising
For Beckworth, our advertising department works alongside the creative team to create campaigns for the local and regional press. The advertising requirement ranges from front page solus ads for daily newspapers to black and white advertising in A5 community magazines. Each advert is designed to boost and reinforce brand awareness and varies from season-themed advertising to targeted campaigns promoting the services, offers and events relevant to the readership of that publication.
PR
Beckworth's PR activity began with a launch campaign including a large official opening event which was organised by Petersen. The success of this activity was reflected in nationwide coverage in regional, trade and consumer gardening publications, as well as blogs and forums.
The ongoing Beckworth PR campaign is predominantly proactive, publicising events, activities and business news to the regional and trade press.
Press advertising
Press advertising
Seasonal promotional material
PR coverage
PR coverage
Promotional bouncebacks
Privilege Customer Club flyers
Instore POS
Ice Rink flyers
Beckworth Emporium website
Beckworth's diverse print requirements range from producing generic leaflets, giving readers an overview of the centre, to creating 'bounceback' cards offering customers discount vouchers to encourage repeat business, in-store POS, gift vouchers and market research questionnaires.
Web
The Beckworth Emporium website represents the quality and attention to detail customers can expect when visiting the Emporium in person. The website has been built on an industry leading Content Management System allowing both Petersen and Beckworth employees to quickly and easily update content. Customers can also enjoy an annual Ice Rink over the Christmas season, tickets for which can be booked through a bespoke booking system built into the website.