In the Park are a leisure company based in Cheltenham that run several cafes and leisure facilities around the town in locations such as the Lido and Pittville Park.
In the Park initially came to us to create their overriding brand identity, produce a website and marketing collateral. The brief was to form a fresh, family-friendly brand that encapsulated all elements of their company; this needed to be adaptable as an umbrella brand, in order to grow sub-brands alongside it.
The website itself needed to be clean and concise as it is very information driven. It is essential that customers can visit the site and quickly find the facts that they are looking for.