Joining Up Your Care is an initiative devised by NHS Gloucestershire to deal with some of the growing health pressures on our society. The aims were to help the public with prevention and self-care, but also to ‘join-up’ all provided care, ensuring health services communicated effectively in order to provide the best level of care to those that require it.
Our brief was to produce supporting web designs, animations and printed literature that were friendly, easily digestible and engaging. We created characters for the case-study animations that were used throughout the project to support the brand and make it recognisable to the general public.
The success of the campaign was such that it has led us to further work with other NHS departments and authorities, such as NHS Southampton.