Scene is a contemporary hair salon based in the outskirts of Cheltenham; delivering the charm and personal service of a village business, with the exclusivity of a city salon.
Prior to Scene’s launch, Petersen were brought in to create a marketing strategy to support the business development plan and raise local awareness. Following extensive research into local competitors and the target demographic, Petersen developed a new name, logo and brand for Scene, as well as a website, marketing literature, PR and advertising plan and a social media strategy.
All new printed literature was required, including stationery, leaflets and signage. Petersen has also organised photography that can be used across all channels – used to showcase the salon including localised direct mail campaigns.
We know that to trust a salon, customers will do their research; so Scene’s website and social media channels are kept fresh and up to date with relevant tips, trends and discounts; engaging audiences and cultivating the personal relationship the salon has with their clients.